Directors: Bryant Fisher & Eric Schoenbrunn
Editor: Eric Schoenbrunn
Colorist: Josh Kanuck
Client: New Heights Youth, Inc.
New Heights Youth Inc. is a non-profit educational organization based in New York City. Their mission is to inspire inner-city youth be leaders, champions and student-athletes and to empower them to be successful in high school, college and life. New Heights and Wieden+Kennedy NY reached out to us to create a video for their annual March Madness fundraiser. We're very proud to say we helped raise over $650,000 at the event but our objective was to extend the milage of the video so it could live beyond the night on their website and YouTube page.