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Pearson: Ricardo's Story

Director: Rob Finch
Producer: Natalie Taylor
DP: Rob Finch, Jason Greene
Editor: Eric Schoenbrunn
Production Company: Blue Chalk Media
Client: Pearson Education

Blue Chalk worked with Pearson Education to create a series of marketing videos about the importance of education to future success and how, for many, education is not something to take for granted.

"Ricardo" is the first film to be released in this series and tells the story of a young student activist who has been protected by the Differed Action for Childhood Arrivals (DACA) program, an executive order promulgated by President Obama in 2012.

We hear about Ricardo's harrowing border crossing as a child, his family’s sacrifices once they reunite on U.S. soil, their anxiety around accessing higher education and his decision to fight for greater opportunities for himself and the many people with similar circumstances who will follow.